$5M+ lifetime sales
Investing education
Teri Ijeoma
Scaled an existing $4,500 program to 1,200+ students through curriculum, funnel, LMS, and conversion work.
View case studyValidate · Build · Operate
Turn your expertise into an education business people will pay for.
COURSE validates the offer, builds the program, and creates the systems behind courses, cohorts, academies, certifications, and training businesses — so you don't spend months producing something the market never wanted.
$90M+generated across course creators
3M+people reached worldwide
50+course businesses scaled
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Real programs, built to enroll and to last.
The real first step
Building the course is not the first step.
Most courses don't fail in the edit. They fail because the creator built the product before proving the buyer, promise, price, and enrollment path. The pattern is almost always the same:
- Build before validating demand
- Overproduce lessons no one asked for
- Guess at pricing
- Choose a platform far too early
- Create disconnected funnels and content
- Depend on the expert for every delivery
- Launch without a repeatable enrollment path
Our point of view
Expertise is real. The risk is spending months producing a product before a single buyer has proven they want it.
Start with proof. Build what sells. Operate what works.
The progression
One path, three stages.
Validate the opportunity. Build the program. Operate the education system. Each stage earns the next.
01 / Prove
Validate
Prove the audience, offer, price, and buying demand — with real evidence, not opinions or surveys.
Prove the buyer
02 / Make
Build
Turn the validated offer into a complete, sellable education product — curriculum, production, platform, and launch.
Build what sells
03 / Grow
Operate
Continuously produce, maintain, improve, and grow the system — without pulling you back into production.
Operate what works
COURSE Validate
Prove people will buy your course before you build it.
We define the buyer, package the founding-member offer, create the enrollment assets, activate a real campaign, and finish with an evidence-based decision: build, revise, reposition, or stop.
$10,000
30 days · fixed scope
What you walk away with
- One clear target buyer
- One compelling commercial promise
- Founding-member offer and price
- Validation landing page
- Application, deposit, or checkout path
- Four-email validation campaign
- Warm, direct, partner & referral outreach assets
- Personalized video outreach scripts
- Sales-call and objection framework
- Buyer-conversation and objection analysis
- Preliminary curriculum architecture
- A fixed recommendation for the next phase
Week 1
Market & offer
- Buyer definition
- Commercial promise
- Founding-member price
Week 2
Enrollment assets
- Landing page
- Application / checkout
- Email campaign
Week 3
Campaign activation
- Outreach assets live
- Real buyer conversations
- Objection capture
Week 4
Evidence & decision
- Buying-evidence review
- Curriculum architecture
- Build / revise / stop call
COURSE Build
Turn the validated offer into a complete, sellable education product.
A flat 90-day engagement. One validated offer, built once, launched clean — product, production, platform, and enrollment in one coordinated sequence.
$24,000
90 days · $8,000 / month × 3
Month 1 — Product
Design the program
- Curriculum architecture
- Learning outcomes
- Lesson structure
- Expertise extraction
- Student resources
- Production planning
Month 2 — Production & Platform
Produce & assemble
- Remote recording direction
- Professional editing
- Graphics & visual system
- LMS implementation
- Student journey
- Quality assurance
Month 3 — Enrollment & Launch
Launch & enroll
- Sales page
- Checkout or application
- Confirmation page
- Launch emails
- Onboarding automation
- Founding-member launch support & performance baseline
Standard scope
One validated offer
One primary audience
One core program
Up to 12 lessons
~90 finished video minutes
Up to 2 student resources
One LMS or course platform
Up to 6 launch emails
One revision round per major asset
Bigger scope is added by name — never through confusing tiers
On-site production
Full lesson scripting
Certification & assessments
Additional learning path
Multiple instructors
Advanced integrations
COURSE Operate
Your ongoing education production and growth team.
Your program is live. Now it needs to keep improving, enrolling, and operating — without pulling you back into constant production.
Product
New modules, curriculum updates, resources, assessments, refreshes, and additional learning paths.
Platform
LMS updates, learner onboarding, automations, academy organization, reporting, and QA.
Enrollment
Launch campaigns, funnel optimization, email, webinars, partnerships, corporate outreach, and sales enablement.
Operate Core
$5,000 / month
3-month minimum
- One primary workstream at a time
- Maintain and improve one program
- ~30 finished video minutes
- One substantial module or refresh
- One supporting resource
- LMS updates
- Monthly operating call
Most popular
Operate Growth
$9,000 / month
3-month minimum
- Two coordinated workstreams
- Active production plus one growth motion
- Up to 60 finished video minutes
- Up to two modules or equivalent initiatives
- One enrollment or communication campaign
- Monthly reporting
- Two calls per month
Operate Scale
From $15,000 / month
6-month minimum
- Multi-program or multi-path education systems
- Multiple instructors
- Certification support
- Platform administration
- Enrollment campaigns
- Weekly operating meeting
- Quarterly roadmap
COURSE Enterprise · a parallel path
Build the training system your organization depends on.
Your organization already has an established training need. Enterprise begins with a Blueprint — not consumer-style validation — because the demand is known; what's missing is the structure.
The Blueprint defines the audience, learning requirements, curriculum architecture, platform, tracking, production scope, and implementation roadmap before the larger build is authorized.
Customer education
Partner enablement
Employee onboarding
Compliance
Safety training
Certification
Association education
Product training
How an Enterprise engagement is scoped
- Training Blueprint Defines the audience, learning requirements, curriculum architecture, platform, tracking, and production scope before anything is built.
- Training Build Scoped directly from the approved Blueprint, so what gets built matches the structure your organization actually needs.
- Training Operate Ongoing production, enablement, and maintenance once the program is live and running across your teams.
Every Enterprise engagement is a custom engagement. Scope, timeline, and investment are defined together after a scoping conversation — not quoted from a package.
Client results
Education businesses built to perform.
Real programs, real learners, and measurable business outcomes.
$5M+ lifetime sales$290K+ · 8,000+ students
Gut health · medical
Dr. Will Bulsiewicz
Transformed medical expertise and an author platform into a globally accessible gut-health course.
View case study
100,000+ reached
Government · defense
U.S. Marine Corps
Modernized and scaled instructional content for a high-stakes global training environment.
View case study
$7M+ · 2 Telly Awards
Creator platform
Teachable
Integrated course-creation, production, resources, branding, and launch strategy across a major creator platform — 152,000+ leads.
View case study
$62,544 pre-sales
Nutritional psychiatry
Dr. Uma Naidoo
Converted bestselling thought leadership into a rigorous, accessible education product — 1,900+ qualified leads.
View case study$30,133 first months
Skincare · wellness
Jamie McGuire
Turned in-person skincare and gut-health expertise into a complete course, webinar, funnel, website, and launch.
View case study
Nicola Smith Jackson$251,742 in digital product salesPersonal brand · SEO, video & launch systems.
War Dogs Academy$153,332 · 3x ROI in 2 monthsPractitioner expertise turned into professional training programs.
Turner AllenStyle Blueprint launchedA proven coaching method structured into a scalable course.
Portfolio
Curriculum, video, funnels, and platforms — built to a professional standard.
WebsitesBrandaid — website & conversion funnel
LessonsTeri Ijeoma — Trade and Travel lesson video
DesignDr. Uma Naidoo — product mockups & graphics
WebinarsJamie McGuire — Healthy Skin Masterclass
DownloadableNicola Smith Jackson — workbook & funnels
EmailsTelecom Sales Academy — launch campaign
VideosTurner Allen — Style Blueprint lesson production
PhotosErin Wesley — brand photography & headshots
LessonsU.S. Marine Corps — instruction workshop
AnimationHB NEXT — job site safety training video
DesignWar Dogs Academy — training workbook
WebsitesJamie McGuire — skincare course website
The system underneath
One operating system behind every engagement.
Every course, cohort, academy, and training program runs on the same five layers. Each stage works on the layers it's responsible for.
01MarketBuyer, promise, price, demand
02LearningCurriculum, outcomes, lessons
03ExperienceProduction, platform, student journey
04EnrollmentFunnel, launch, sales enablement
05OperationsReporting, automation, maintenance
ValidateProves the Market layer with real buying evidence.
BuildInstalls Learning, Experience, and Enrollment.
OperateMaintains Enrollment and Operations while continuing production.
EnterpriseCan involve all five layers from the Blueprint forward.
Find your stage
Where are you today?
No one has paid for this specific offer yet.
Start with → ValidateThe offer is proven, but the product isn't built.
Move to → BuildThe product exists but needs ongoing production, platform, or enrollment support.
Continue with → OperateA company needs structured training infrastructure.
Begin an → Enterprise BlueprintQuestions
Clear answers before a call.
Not always. If no one has paid for this specific offer yet, Validate is the right first step. If you already have proof of demand, you can start at Build. On a strategy call we recommend the stage that fits the evidence you already have.
Then you likely have a validated offer and can move straight to Build — or to Operate if the product already exists. We confirm what counts as proof before recommending a stage, so you don't pay to re-validate something the market has already answered.
A clear target buyer, a compelling commercial promise, a defined founding-member price, and real buying evidence — people who applied, paid a deposit, or purchased in response to a genuine campaign. Interest, likes, and survey answers are signals, not proof.
A flat 90-day engagement across product (curriculum, outcomes, lessons, resources), production and platform (recording direction, editing, graphics, LMS, QA), and enrollment and launch (sales page, checkout, launch emails, onboarding, founding-member launch support). Standard scope is defined above, with larger needs added by name.
Remote recording direction is standard and works well for most programs. On-site production is available as a named addition to Build, rather than a hidden package tier.
We work across the major course and LMS platforms — including Teachable, Thinkific, Kajabi, and others — selecting and implementing the one that fits your audience, content, and delivery needs rather than forcing a default.
No. We don't promise sales or guaranteed revenue. Validate is built to produce honest buying evidence and a clear recommendation, and it carries a Validation Clarity Guarantee on the analysis — clarity on your next step, not a revenue promise.
Most clients move into Operate — an ongoing production and growth team that maintains the program, keeps it enrolling, and continues improving it without pulling you back into constant production. There's no obligation to continue; the Build product is yours.
Yes. If the product already exists but needs ongoing production, platform work, or enrollment support, Operate is designed to maintain, improve, and grow what you've already built.
Organizations usually already have an established training need, so Enterprise starts with a Training Blueprint rather than consumer-style validation. The Blueprint defines audience, requirements, curriculum, platform, tracking, and roadmap before the larger build is authorized.
No. Engagement fees cover strategy, production, and systems. Paid media budget is separate, and paid execution is referred to a vetted partner when it makes sense for your stage.
You do. On completion and payment, the finished curriculum, videos, copy, and assets built for your program are yours to keep, host, and grow.
Start at the right stage
Build the right education business — starting at the right stage.
Tell us what exists, what has already sold, and where you're stuck. COURSE will recommend Validate, Build, Operate, or Enterprise — or tell you honestly when another solution is a better fit.